Discover the essence of a fashion universe born in Bangkok and founded by designer and artist Maya Wongwutiyan. More than a label, it represents the realization of a lifelong dream, shaped by creativity, individuality, and the desire to create something meaningful beyond fashion itself.
Since childhood, Maya has believed in the power of self-expression and the beauty of standing apart from the crowd. This vision became the foundation of the brand, where every creation is designed to celebrate individuality, freedom, and the confidence to embrace one’s true identity without limitation.
At the heart of each collection is a strong artistic perspective that connects everything together. Blending contemporary fashion with emotional storytelling, the pieces feel modern, expressive, and emotionally charged, combining bold identity with a distinct visual universe.
The iconic rectangle label is inspired by the designer’s birthday, December 24th. The numbers 24 and 12 are carefully transformed into a distinctive 2:1 rectangular form, creating a symbol that represents the spirit of the universe. More than a logo, it stands as an entrance into a world where diversity, creativity, and freedom are embraced without fear.
Here, going against the norm is not simply rebellion, but a celebration of individuality and personal freedom. Every collection invites people to express themselves freely, break away from expectations, and find strength in being different.
When the light appears, I’m black;
When I stand among the crowd, I’m red;
When the world is on fire, I’m blue.